Delivery — Instant
Consulting-Grade Instruments — Real Estate
The systems behind exceptional brokerages.
Market X Consulting publishes the plans, models and operating systems a well-run real estate business depends on, as self-serve instruments for agents, teams and brokerages. Built to be used without us. The X is your market.
The Library
Instruments, not
inspiration.
Each instrument is a working model and a written method. Open it, enter your numbers, run your business on it.
The business plan, reverse-engineered.
Agent Business Plan & GCI Model — 2027 Edition
Start from the income the year must pay you. The model works back through tax, expenses, split, cap and fees to the closings, appointments and weekly conversations it takes.
- Google Sheets
- Excel
- 14-page workbook
Every deal, every dollar.
Commission & GCI Tracker
One log for every closing: split, cap, royalty, referral and transaction fees, net to you and a tax set-aside. Year to date against plan, and your pending pipeline.
- Google Sheets
- Excel
- Guide
Your market, in numbers.
Market Report Kit — for any market
Enter your own monthly MLS figures for any city, county or ZIP. Get months of inventory, absorption, sale-to-list and year-over-year change, plus a one-page client report.
- Google Sheets
- Excel
- Client report
- Guide
Every comp plan, modelled first.
Team Recruiting & Compensation Plan Modeler
See what each person on the team takes home, what the team keeps after the brokerage and lead costs, and where a cap or a salary turns a hire into a cost. Then work back to the recruiting it takes.
- Google Sheets
- Excel
- 8-page guide
Every file, every deadline.
Transaction Management Operating System
A pipeline that dates each contract period from the binding date and flags what is due this week, and a 32-step checklist that walks each file from executed contract to the 30-day check-in.
- Google Sheets
- Excel
- 8-page guide
Run the numbers before the offer.
Investor Deal Analyzer — rental + flip
Three rentals side by side with cash flow, cap rate, cash-on-cash and DSCR; a ten-year projection; and a flip analyzer that solves the maximum offer for the profit you require.
- Google Sheets
- Excel
- 8-page guide
Four Disciplines
Where real estate
businesses leak.
Growth Architecture
A goal grossed up for tax and expenses, the closings it takes, and the weekly activity behind them.
Instruments 01 + 04Marketing Engines
Content with numbers in it: a monthly read of your market that clients and past clients actually want.
Instrument 03Transaction Management
Every deadline dated from the contract and every deal logged once, with split, cap and fees, so nothing is held together by memory.
Instruments 02 + 05Compliance & Back-Office
A budget, a set-aside and a yearly review of the agreement you work under. The quiet machinery of a business that lasts.
Instruments 01 + 02“Built to be used without us. No retainer, no calls, no dependency.”
Market X Consulting was established in 2015 by Bryan Bergstein. Its methods are published as instruments: complete on their own, delivered the moment you buy them, and written for any market.
Honest numbers
We never promise income. An instrument shows what your own numbers require.
The Method
Diagnose. Plan.
Model. Operate.
Diagnose
Twenty-four questions, four disciplines, five minutes. Free, scored in your browser, nothing sent anywhere.
Plan
Each workbook walks the thinking the numbers cannot do for you: goals, trade-offs and decisions, on paper.
Model
The spreadsheet carries the arithmetic. Brass cells are yours; every formula is locked against accidents.
Operate
A weekly count, a monthly log and a quarterly review. The plan stays true because reality keeps updating it.